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Web Design

Introduction:
The design decisions you make in creating your website are very important because the final product of your decisions will be your home on the Internet, and that home will, in essence, define not only your service but also your image of who and what you offer for potential clients.  You already have a sense of what can and should be said regarding your services, but on the Internet presentation can be as important as the actual message.   Some of the basic decisions you make regarding presentation will come from how you feel about yourself, your professional, and those you serve.  At the risk of stating something you may not want to hear, I offer the following thoughts on presentation and content.

I firmly believe that you should want to be your own web designer, but I recognize that in the beginning you may need some help to ensure that the website you produce has a professional look to it.  Colchis provides a web design service that takes the approach that ultimately you should be the web designer.  My thought is that you will be much more successful on the Internet by knowing how to produce your own website than being constantly dependent on the skills of someone else.  As an Colchis web design client, you will receive not only a fully functional web but also all of the html and Theme design source to ensure that you can very rapidly take full control over your web content and Internet presence.

In making decisions regarding your web design you should remember just how important the power of image and perception can be.  This image and perception aspect of your web creation is important throughout the content for your website.  Attention to details such as word choice, spelling, grammar, and layout are very important because until someone physically meets you their image and perception of you will be based almost entirely on what they see while viewing the content at your website.  Little things like putting your photos on individual pages that include a heading, caption, and background rather than simply linking to an image that gets displayed in the top left corner of a browser can really add to the professional look and feel of a website.  It may sound silly, but people will absorb the detail even when they are unable to remember anything specific about the detail.

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Basic Website Content:
The basic website content should include significantly more than a single webpage containing a name of company/individual, list of products and services, rates, and an email address.   Unfortunately, there are several so-called website design firms that provide no more than a single webpage including only a company name, list of products and services, rates, and an email address while charging the client as much or more than what it would cost to have a real website for an entire year.

The minimum content that anyone should consider including on their website is the following:

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MAIN MENU:  Provides an introduction and key navigation for all other content included on the website;

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About:  Provides essential background and other factual information about the website owner(s) that will enable potential clients to feel more comfortable;

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FAQ:  Provides answers to key issues relating not only products and services offered by or through the website but also detail on how the website owner(s) conduct business;

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LINKS:  Provides a means of sharing some of your webspace to highlight other websites in exchange for a similar link from their website.

You may also want to include a Feedback Form and a Search Form to aid visitors and potential clients contact you and find information on your website.  Other types of content might also be included on your website, but it is always best to keep your website content focused on the topic of showcasing your products and services.
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Here is more detail on each of the website sections and forms referenced in the text above:

Main Menu:
Once someone has entered your web establishment you want them to feel comfortable.   One of the things that makes Internet visitors very comfortable is an easy to navigate website where they can clearly see what is included on the website and how to get to each destination.  Clearly labeled navigation buttons or graphics are very inviting and provide the website visitor not only with a means to explore your website but also a means to find essential information without a lot of wasted motion and effort.
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About:
Any visitor to your website, especially a truly interested potential client, is going to want to know more about you and your organization than your name and list of products and services.  They are interested in anything that lets them connect with you as an organization or individual.
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FAQ:
Information provided on a FAQ (Frequently Asked Questions) webpage can be a real benefit for anyone visiting your website.  Even though answers to specific questions may be included elsewhere on your website it is always helpful for a visitor when they are able to find the answer to their question in an FAQ.
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Products and Services:
Potential clients are going to want to know what you offer as an organization.  The information you include in the Products and Services section will assist any potential or existing client find exactly what they are looking to find on the Internet.
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Links:
Building a good link section for your website can be very productive because you are building a network that can be extremely useful not only for generating additional clients but also for the exchange of professional information.   You should consider trading links with other organizations and businesses in your area or in various other parts of the country (world). People visiting your website will remember that you have a good selection of links, which will bring them back again and again.  You may also want to include links for affiliate programs that do not fit easily in another section of your website.

If you have made it this far, you have a pretty clear idea regarding what to include on your website.  Now you need to concern yourself with how your web content is presented.  Hopefully at this point you have already decided that you want a special and unique look for your website rather than something that looks like it came a clone production line.  Many people feel exactly the same as you, and many have selected Microsoft FrontPage as the product to be used in the creation of their website.  FrontPage is very easy to work with, and most people actually find it easier to use than most word processing software.  Visit the software section of the Colchis website for more information on where to acquire your own copy of FrontPage.
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If you are using FrontPage for your web design software, it is quite easy to create forms that are very useful in aiding visitors and potential clients contact you.   Below are two examples of forms that an independent escort would want to add to her website.

Feedback Form:
The Feedback Form enables your visitors with a means to easily contact you with comments about your website and to ask questions regarding information found at your website.  Your responses to these feedback comments offer you with a good means of getting your message out to anyone that may someday be a client or a person that would recommend your services.
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Last modified: February 04, 2008
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