| |
Web Design
|
Introduction:
The design decisions you make in creating your website are very important because the
final product of your decisions will be your home on the Internet, and that home will, in
essence, define not only your service but also your image of who and what you offer for
potential clients. You already have a sense of what can and should be said regarding
your services, but on the Internet presentation can be as important as the actual message.
Some of the basic decisions you make regarding presentation will come from how you
feel about yourself, your professional, and those you serve. At the risk of stating
something you may not want to hear, I offer the following thoughts on presentation and
content.
I firmly believe that you should want to be your own web designer, but I recognize that in
the beginning you may need some help to ensure that the website you produce has a
professional look to it. Colchis provides a web design service that takes the approach
that ultimately you should be the web designer. My thought is that you will be much
more successful on the Internet by knowing how to produce your own website than being
constantly dependent on the skills of someone else. As an Colchis web design client,
you will receive not only a fully functional web but also all of the html and Theme design
source to ensure that you can very rapidly take full control over your web content and
Internet presence.
In making decisions regarding your web
design you should remember just how important the power of image and perception can
be. This image and perception aspect of your
web creation is important throughout the content for your website. Attention to
details such as word choice, spelling, grammar, and layout are very important because until
someone physically meets you their image and perception of you will be based almost
entirely on what they see while viewing the content at your website. Little things
like putting your photos on individual pages that include a heading, caption, and
background rather than simply linking to an image that gets displayed in the top left
corner of a browser can really add to the professional look and feel of a
website. It may sound silly, but people will absorb the detail even when
they are unable to remember anything specific about the detail.
[top]
Basic Website Content:
The basic website content should include significantly more than
a single webpage containing a name of company/individual, list of products
and services, rates, and an email address.
Unfortunately, there are several so-called website design firms that provide no more than a
single webpage including only a company name, list of products and services, rates, and an email address while charging
the client as much or more than what it would cost to have a real website for
an entire year.
The minimum content that anyone should consider including on their website is
the following:
 |
MAIN MENU: Provides an introduction and key navigation for all other
content included on the website;
|
 |
About: Provides essential
background and other factual information about the website owner(s) that will enable
potential clients to feel more comfortable;
|
 |
FAQ: Provides answers to
key issues relating not only products and services offered by or through
the website but also detail
on how the website owner(s) conduct business;
|
 |
LINKS: Provides a means
of sharing some of your webspace to highlight other websites in exchange for a
similar link from their website. |
You may also want to include a Feedback Form
and a Search Form to aid visitors and potential clients
contact you and find information on your website. Other types of content might also be included on your website, but it
is always best to keep your website content focused on the topic of showcasing your
products and services.
[top]
Here is more detail on each of the website sections and forms referenced in the text
above:
Main Menu:
Once someone has entered your web establishment you want them to feel comfortable.
One of the things that makes Internet visitors very comfortable is an easy to navigate
website where they can clearly see what is included on the website and how to get to each
destination. Clearly labeled navigation buttons or graphics are very inviting and
provide the website visitor not only with a means to explore your website but also a means
to find essential information without a lot of wasted motion and effort.
[top]
About:
Any visitor to your website, especially a truly interested potential client, is going to
want to know more about you and your organization than your name and list of
products and services. They are interested in anything that lets them connect with
you as an organization or individual.
[top]
FAQ:
Information provided on a FAQ
(Frequently Asked Questions) webpage can be a real benefit for anyone
visiting your website. Even though answers to specific questions may
be included elsewhere on your website it is always helpful for a visitor
when they are able to find the answer to their question in an FAQ.
[top]
Products
and Services:
Potential clients are going to want to know what you offer as an
organization. The information you include in the Products and Services
section will assist any potential or existing client find exactly what they
are looking to find on the Internet.
[top]
Links:
Building a good link section for your website can be very
productive because you are building a network that can be extremely useful not only for
generating additional clients but also for the exchange of professional information.
You should consider trading links with other organizations and
businesses in your area or in
various other parts of the country (world). People visiting your website will
remember that you have a good selection of links, which will bring them back again and
again. You may also want to include links for affiliate programs that do not fit
easily in another section of your website.
If you have made it this far, you have a pretty clear idea
regarding what to include on your website. Now you need to concern yourself with how
your web content is presented. Hopefully at this point you have already decided that
you want a special and unique look for your website rather than something that looks like
it came a clone production line. Many people feel exactly the same as
you, and many have selected Microsoft FrontPage as the product to be used in the creation
of their website. FrontPage is very easy to work with, and most people actually find
it easier to use than most word processing software. Visit the software section of the
Colchis website for more information on where
to acquire your own copy of FrontPage.
[top]
If you are using FrontPage for your web design software, it is quite easy
to create forms that are very useful in aiding visitors and potential clients contact you.
Below are two examples of forms that an independent escort would want to add to her
website.
Feedback Form:
The Feedback Form enables your visitors with a means to easily contact you
with comments about your website and to ask questions regarding information found at your
website. Your responses to these feedback comments offer you with a good means of
getting your message out to anyone that may someday be a client or a person that would
recommend your services.
[top]
|
|